- New deliveries accelerated to monthly releases
- All there is to know about the models via newsletter
- WIKING MAGAZINE merged with yearly catalogue
New year, new impetus by WIKING: The traditional model makers are shortening the path to the collector in 2024 - starting in February 2024, a newsletter with new product information will reach you faster than ever before! As requested by many WIKING collectors, the online experience will be given modern-day priority paired with additional benefits. New product newsletters are slated for a monthly release, taking the place of the new product sheets that are currently released in printed form every two months. And there’s even more! From now on, both new products and miniature model upgrades will become available immediately following their completion on the usual sales platforms of retailers and online shops. Now, WIKING fans will no longer have to wait impatiently for their eagerly awaited model!
Brand platform wiking.de is transfigured into a central information hub
Since the quick-paced digital information will, naturally, be available as a PDF download via the monthly e-mails about new products, every collector will have the ability to complete their own archives in the usual way. With this new approach, WIKING is accommodating the sweeping changes on the collector’s market, which has elevated the brand platform wiking.de to the central information hub for everything that has to do with WIKING’s brand universe. In the future, the WIKING MAGAZINE will be jointly published in printed form with the WIKING CATALOGUE, forming a comprehensive printed compilation and thus an exhaustive compendium of all annual brand activities taking place in the great world of small models. The annual catalogue can also be downloaded as an e-paper as usual. As you can see, the 76th year of WIKING’s model vehicles will witness a bustle of activity - you can look forward to model maker activities that will breathe new vibrancy into their beloved models!